Here are the top reasons why Video Marketing has become the superstar of online marketing and should be incorporated in your online business promotion strategy as well.
It is a well known fact that the Google’s search engine guidelines state that the content or websites with rich information helps your website get a higher rank in the Search Engine Result Pages (SERP). Videos directly affect your website’s search engine rankings and it has been proven by surveys that having videos can increase your website’s chances of being displayed on first page of search engine by 53%. Google owns YouTube which adds to the advantage videos and everyone is aware that videos are mostly shown in the top search engine results nowadays.
Everything is available online today and the information is available in such a great amount that it cannot all be processed or understood at once. With a large amount of text, you often don’t remember everything but with videos you can easily remember the visual content, making these a much better option for spreading information & knowledge. This makes videos more impactful than an ocean full of text.
Videos are the most engaging things present online today. It has been proven by a lot of surveys that videos are watched more than the text is read. Engaging the customers through a short and appealing video can easily help you get higher rates of conversion and turn visitors into leads.
Videos have the potential to get shared and become viral as people tend to share and re-share videos more than other forms of content. Videos can make it easy for you to convey your business vision, information, goals, products info and services details better to a large audience base.
Surveys have proven that audience reads textual information only if it very engaging while around 65 out of 100 people watch approximately 75% of the video, which clearly proves that videos can withhold customers better.
Videos can create a better logical and emotional connect with the customers rather than textual information. There are many attributes of a video which can create an emotional connection with audience to compel them towards checking out products at least. These attributes include voice, facial expressions, representation and background music etc. This can easily make customers feel attracted towards the products, hence increasing the chances of conversion.
Videos serve a long list of advantages as compared to other forms of content. Videos help in providing a better idea about products and user reviews rather than text. Videos help in increasing the lead conversion rate greatly. Videos help in driving more traffic and better engagement rate for better promotions of products, services and companies online.
When it comes to textual information like blogs or articles, it is very difficult for you to analyze the behavior of audience. You cannot perfectly know how much the blog was read, how many people read it, how many shared it & how many people re-read it etc. But when we talk about videos, there are in-built tools and options available that allow you to monitor each and every click, share, watch history etc. This helps you in improving your strategies for better conversion rate.