Top tips for your video marketing campaign

How can we get all the above benefits from our Video Marketing Campaign? To provide the answer to this question, we have a list of must-haves for your Video Marketing Campaign.

Let’s have a look at the ways to make your Video Marketing effective & profitable.

 

1. Focus on the Product rather than Sale

We use internet everyday and we’re mostly annoyed by the continuously bothersome ads and content. So always avoid putting your video into that category. Focus on the product you are selling like in written content, as customers wish to know the benefits of your product rather than you showing desperation to sell it.

Make sure to create an emotional connection with audience by personalizing the video according to their requirements and wishes. Don’t be afraid that this might not get you the traffic and conversion rate you wish for as you can easily display a compelling call to action (CTA) at the end of the video.

 

2. Make the most out of the short

Don’t make people wait as surveys show that customers watch the video for 10-15 seconds only. So make sure that the first 15 seconds are spectacularly eye-catching and conveys the most important point. Make people know how your product is the best choice for them.

Make your video engaging by asking questions and using teasers to grab their immediate attention. The video should be really expressive and should tell people clearly as to why they should watch it. Always make the video enjoyable, interactive, knowledgeable and unique so as to make the audience compelled to take profitable actions for your business.

 

3. Make your audiences enjoy and relax

Making videos that are just plainly promoting your product and services can shut the audience away easily. So make sure to make the video enjoyable and funny, so that the audience can forget about their tensions and problems for a few seconds at least. It has also been proven through surveys that humor works best for business promotion.

 

Videos which are just a plain promotional script can make the audience feel sleepy and repel them from even watching your products or services, no matter how good they are. Video Marketing is just like creating a perfect dish, if you don’t add the perfect spices then the dish will be tasteless to even try.

 

4. Story Telling

Everyone loves the videos that tell a story and surveys have proven that the videos that show stories are clicked more often. Make the video in such a way that customers feel a connection right from the start of video. Involve your whole team and experts to come up with innovative and creative ideas of conveying your company’s vision and information.

Another aspect you can implement in your story telling video is focusing on the stories of consumers rather than focusing in your brand. This will help the customers connect better to the video and hence increase the rate of conversion. Try to create videos that are humorous as well as emotional as these types of videos are the most watched and shared ones.

5. Compelling Call to Action

Learn to include a convincing call to action slide at the end of the video in order to increase the rate of conversion. Ending the video with a blank screen doesn’t allow you to ask a question and doesn’t let the customers know where to find you. Having your website’s link at the end of the video, can really lead to higher conversion rate as you can even ask the audience if they wish to know more, then they can get in touch with you.

 

6. Tutorial Videos

These are one of the most effective video types for business promotion as you can grab the immediate attention of customers through this. All the customers looking for the information that is available in your video can convert them into regular visitors, which ultimately lead to an increased conversion rate.

After some time, you can easily build your business image as an expert in industry and build trust among your potential customers. By providing them with regular tutorials you can easily build a great audience base and stay in touch with them so that they not only turn into your customers but also act as promoters for your business.

 

7. User Created Content

Putting up the videos in which the users are shown rather than professional actors and your company people. This helps in gaining trust better than company generated content as genuine videos of people who used the products or services of your company will build a trustworthy image of your company. This also helps in saving both time and money of bringing a camera and shooting a video. You can even keep a reward for the people who put up the best video which helps in engaging customers and building an audience base which ultimately will lead to a better conversion rate.

 

8. Regular Posting

Regular interaction is really necessary for staying up-to-date with the latest trends and needs of audience. So always make sure to post videos after regular intervals as it helps to create a regular audience base, which ultimately leads to enhanced conversion rate. Create new videos that are engaging, keeping in mind the latest trends and needs of the potential customers. Make sure that the videos tell stories that engage and compel users to take profitable actions for your business.

 

9. Search Engine Video Optimization

Always make sure to post the videos first to your own official website rather than posting it on other sharing websites and social media platforms. This helps in increasing the chances of inbound marketing links & make sure to use the Google sitemaps for better optimization.

Make sure to write the descriptions for videos in such a way that the search engines find your video right away when a keyword is searched on internet. Tagging your videos with significant keywords and adding relevant titles & informative descriptions help in better optimization of videos.

 

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